Better audience insights, better conversations. Reel inactive customers back in. For example, research by MailChimp shows that segmented emails have a 14% higher open rate than non-segmented emails across the board, as well as a 100% higher CTR. To get started, create an email campaign like you normally would, select A/B Test when prompted, and choose the audience or contact segment you want. We’ll display a checkmark next to tags all of the selected contacts have in common. Top 10 MailChimp KPIs. Segmentation and tagging allow you to organize your subscribers into groups based on their interests, behaviors, and other attributes, making it easier to send targeted and personalized emails to specific groups. Vendor purchased. Here are some things you should know about your audience dashboard. Up to 1,000 subscribers or contacts. The list management capabilities are also pretty good. Mailchimp’s standard pricing plan is $20/month for 500 contacts. What is the recommended solution to add segments? I was thinking to use MailChimp groups, but the groups count per list is limited to(max 60 groups per list). Our email A/B testing tools allow you to test subject lines, from names, content, and send times, and each. Even if you use double opt-in, people change email addresses. Mailchimp vs. An approachable editor that includes helpful tips and best practices along the way makes Mailchimp an accessible option for both new and experienced email marketers. Pricing: Lifetime plan starting at $49 for 5000 subscribers; get lifetime access to. SugarCRM doesn’t have a “per-user per-month” pricing model, making it difficult to compare to the other two products on this best CRM for Mailchimp list. Mailchimp calls itself the “#1 email marketing and automations brand”, and there is truth to it. From time to time, you should check email address validity. By Alex Marin, 2023-08-23. Discover audience behavior: MailChimp offers growth, revenue, and engagement reports to help its users understand how their marketing is faring. Audience segmentation. Emails are easier to collect because 60% of customers like to sign up for an Email List for Promotional Offers. Mailchimp's segmentation tool helps you build your own e-commerce segments with a variety of conditions. 95%, and reduces. 00) – A more robust option with easy-to-use visual automation builder, A/B split testing, and 24/7 email and live chat support. Mailerlite. Each Mailchimp audience comes with a signup form, which you can share across all your online channels. Moosend — good option for beginners. $11 per. Features that we get the most out of are the automations, transactional service (Mandrill), and store syncing to pull customer data and purchase behaviors into MailChimp for segmentation and triggers. 5) Better TrackingGetResponse is a good option for those who need easy and effective list segmentation capabilities. Send unlimited emails every month. While I cannot imagine ever exceeding this number I have decided to use tags for my segmentation and so I copy group information into tags. ConvertKit. 4. Not so good for list segmentation, and paid plans get pricey quickly. Email segmentation can drastically improve the effectiveness of your email marketing campaigns. Some of the aspects you. If you’ve connected your store to Mailchimp, the pre-built customer behavior segments will make it easy to use your Shopify, Magento, BigCommerce, or API 3. That’s where email list segmentation comes into play. On the Lists page, select the name of the List you’d like to create segments for. By segmenting your audience, you can send personalized emails that resonate with each segment, driving engagement. 48 billion by 2024. 4. 🔥🔥. But nearly all marketers value new subscribers to some degree, and it leads the Top 10. Relevance however means you need to know the differences between individuals… and store that information (and. Mailchimp: Best for all-in-one marketing. In our Moosend vs Mailchimp. You’ll need a paid plan to access features like an expanded contact list, advanced automations, predictive segmentation, and content optimizer. 31%, clicks by 100. Paid plans start at $13 per month: Great for reports and amazing for ecommerce integration. Creating Segments in a Mailchimp List is a great way to filter out your audience list based on similar data to then send emails, postcards, or create Faceboo. 4. Email segmentation helps you sort your subscribers into different categories. This information is the foundation of your segmentation process. The Recent growth section shows you how many contacts were added to your audience in the last 30 days. Access to all the key features, including A/B test campaigns, and use custom email templates. Email segmentation; Real-time analytics; Mailchimp pricing. According to a 2021 study by DMA, email marketing’s return on investment is 38:1 on average. List segmentation gives marketers the ability to send emails containing tailored offers, product recommendations, and much, much more. Squarespace allows importation of email lists. Not to mention, the ease of use is unmatched. Mailchimp found that senders who segmented their emails saw 100. With Mailchimp, you can easily design visually appealing emails using their drag-and-drop editor, automate your email campaigns, and analyze the performance with detailed reports. 11 Best Email Marketing Services Compared (November 2023)Mailchimp’s powerful list segmentation features are based on machine-learning algorithms that predict, for example, the likelihood of a new purchase based on a customer’s previous actions. The idea behind this technique is to engage subscribers with more relevant, targeted emails. Smaller lists with simple segmentation receive near-instantaneous deliveries, while larger lists or intricate segmentation may take longer. 99 per month; Standard from $14. Key Features: Email campaigns with templates and personalization; Automated. 3. 11 Best Email. The company offers a free forever plan, with the basic premium package starting at $15 per month. So it’s a big deal that Mailchimp is free for up to 2,000 contacts and 12,000 emails per month. Mailchimp is. Pardot unlocks richer data insights through CRM to fuel dynamic list creation and personalized messaging at scale. g. Save a segment . Personalization is what makes email marketing effective. Mailchimp's campaign and automation reports analyze clicks, opens, subscribers' social activity, e-commerce data, and more. Limited list segmentation: Users can only create up to five active lists and 1,000 static. MailChimp’s eCommerce segmentation features are more robust than most people realize, especially when combined with Goal data. • List Segmentation: Mailchimp allows you to segment your lists based on criteria such as location, interests, and more. MailChimp's email marketing templates are a little more "polished," and are user-friendly to customize. The free plan of Moosend makes it the best alternative to Mailchimp as it offers the best free deal in the entire email industry. Send to Groups in Your Audience. Read more: The Ultimate Guide to Inbound vs Outbound Marketing. Buffer. Use groups to sort your subscribed contacts based on their interests and preferences. Email isn't batch-and-blast, at least not if you're doing it right. ⭐⭐⭐⭐ Segment in lists and groups and add tags; target each with campaigns and automation Wix Ascend and MailChimp are good email marketing tools and both of them have so many features. On the other hand, if a segment of your list isn't opening your emails, don't take it personally. Mailchimp offers several segmentation conditions. When it prompts you to choose between a new list and subdividing your existing lists,. Price: The free plan allows you to send up to 2,000 emails per month and store up to 1,000,000 contacts. Purchase behavior. Using segmentation in this way can be an excellent method for improving your email marketing efforts. It is a web-based application that also offers logistic. One way to make sure you’re staying on track is to create a content calendar to schedule your campaigns, blog posts, social media posts, and more. "Segments" are segmented lists, while "tags" act more like internal notes. But pricing is affordable in Wix Ascend. Constant Contact provides different digital marketing tools in one interface—including SMS and email marketing, growing your list, social media, and automation. AWeber vs Mailchimp: Segmentation. 4. ConvertKit for creators. Price: The free plan allows you to send up to 2,000 emails per month and store up to 1,000,000 contacts. It's a top Mailchimp competitor that comes with features like marketing automation, list management, segmentation, and personalization. List segmentation will help you send more relevant messages to your subscribers based on their interests or activities. Personalization through list segmentation gives your customers exactly what they want. Audience segmentation is a marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging and build stronger connections. ActiveCampaign is an affordable email marketing platform, making it great for small marketing teams and creators. The top Shopify Mailchimp alternatives on our list are Omnisend, ConvertKit, ActiveCampaign, HubSpot, and MailerLite. Klaviyo — focused on Shopify sellers. Alternatives To Mailchimp: Features & Pricing Comparison. Skip to main content. Head over to Mailchimp and get your campaign set up. E-Learning, 11-50 employees. Gingiber first used this segmentation strategy leading up to the 2016 holiday season, and found that sending promotional emails to their most engaged customers a week before Black Friday led directly to increased sales over the holiday weekend. We collect and analyze data and act on it. MailChimp is a piece of software that allows you to handle mailing lists, newsletters, and automated promotions. In case, you have more than one audience and to choose among the audience list, click the Current Audience drop-down. For starters, you can create customer. Mailchimp. Constant Contact stacks up well with MailChimp. Mailchimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers. However, Buffer stands as a better all-around experience with social media management as a true alternative to Mailchimp in its own right. Email list segmentation. Our Free plan allows you to send up to 2,500 emails per month and have up to 500 total contacts in your audience. 4. Sendlane is known for effective mailing lists management, ease of use segmentation options and advanced features of automation tools as compared to Mailchimp. Solutions and Services. Mailchimp offers significantly more flexibility to combine criteria and build complex, multi-faceted segments to deliver highly personalized, relevant messaging. The email builder is perfect for beginners, and the paid email templates look good. It provides easy-to-use email templates, list segmentation, automated email campaigns, A/B testing, and detailed analytics. Mailchimp and Sendinblue are both all-in-one email marketing platforms. Using segmentation in this way can be an excellent method for improving your email marketing efforts. Create custom segments from data you’ve collected for your subscribers—like e-commerce activity and email. For example, while all paid plans offer automated workflows, the Essentials plan only allows four rules or actions per workflow, while Standard and Premium plans allow 100. Mailchimp’s list-based architecture is limiting, with the potential for customers to exist on multiple lists — creating disconnected data and reporting limitations. G2 Rank: 4. Regular segmentation combines up to 5 conditions and is included with all Mailchimp plans. Visit Constant Contact Now! 10. What’s more, Mailchimp’s Free and Essentials plan both lack core email marketing features like templates, comparative reporting and advanced segmentation that you would have access to on lower tiers with another platform. Pricing: Paid plans start at $20/month, limited free plan. Potential Customers: Subscribers who haven’t made a purchase from your store. It is an ideal choice for digital marketers , eCommerce platforms, unlike Mailchimp, that solely caters to the needs of small to medium-sized e-commerce businesses. The Tags documentation does not list any limit on the number of tags that can be used. 201606. Campaign Manager. The lowest CTR of any industry is the restaurant industry, with 1. Uploading and copy-pasting them is also an option if you have CSVs or spreadsheets. Being ‘relevant’ means sending the right information to the right person at the right time… and the more relevant you are the more success you’ll have. Pricing: Paid plans start at $20/month, Limited free plan. MailerLite – best for beginners. Segmentation. Age, gender, company position, and income level can tell you plenty about a person’s needs and interests. undefined | Campaign Monitor. SendPulse – Best For Multi-Channel Marketing. Copy Article URL. Moosend also easily segments your contacts into specific lists based on a wide range of criteria for more targeted campaigns. 31% higher opens and 100. Click the Send to drop-down, then choose a saved or pre-built segment. Enter a name and click Begin. The Email marketing engagement and Top locations sections apply to subscribed contacts only. Automatically Add Subscribers to a Group at Signup. Does list segmentation really help email marketing stats? Segmenting your email lists helps you get better open and click rates. Persuade them to install your app and start shopping. In this video, I show you how to create a Mailchimp segment. Mailchimp is one of the most popular email marketing software that is good for managing email lists. To learn about the available segmentation options for SMS contacts, check out All the Segmenting Options. Purchase behavior-specific segmentation involves separating customers or subscribers based on their behaviors. To make it a little less daunting, this post shows you 14 quick email marketing segmentation tactics that you can start using today. 6. How to segment your email list in Mailchimp based on geolocation: Log into your Mailchimp account. This will improve deliverability, increase engagement, lower your bounce rate, and fetch you higher quality leads. 1. Here are the top segment options in. Mailchimp. You use lists as a starting point,. 1 percent. Essentials. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. 31 percent higher and clicks were a whopping 100. Up to 4x more orders through users' connected stores versus when they used bulk emails. How to segment your email list in Mailchimp based on geolocation: Log into your Mailchimp account. By importing MailChimp lists into Nimble, I can use Nimble’s smart segmentation to sort contacts based on social business insights, such as company data, geography or interests, to prioritize whom I want to contact 1:1. 1. Firstly, collect all the data about your audience from your analytics. In 2023, 4. So, read on to find out which is the best Mailchimp alternative for your site. Just by bringing your contact data into Mailchimp, you gain access to pre-built segments, or ready-made filters that help you make sense of (and use) patterns in your data. On the other hand, Mailchimp is best if you're looking for more affordable paid tiers. As for the plugin itself, the free tier is very. Mailchimp. Click “Create a Segment. Create an email. The email builder is perfect for beginners, and the paid email templates look good. (Mailchimp) Segmented email campaigns based on database fields get 54. Mailchimp offers more robust list management Audience segmentation is important for any email marketer, allowing for precise targeting and personalization. The available pricing plans are below. Tools for this include list segmentation, custom tags, and predicted demographics to make every contact in your database unique. View Your Contact Import Results. Brevo (formerly Sendinblue) – Best For Email & SMS Marketing. Zoho Campaigns: Best for fully integrated business suite. Send a welcome message to introduce new signups and customers to your brand, or a related product recommendation for a recent buyer. ConvertKit — Higher deliverability rate. The segmentation features of ConvertKit are powerful and intuitive. You'll get access to all the essential marketing features to grow your small business, like segmentation, tags, surveys, behavioral targeting, templates, landing pages, pop-up forms, single-step automation. Full review: Very easy. List segmentation List segmentation is a way to divide your contact list by demographic, stage of the sales pipeline, or any other categorization that helps your team work better. RM. Mailchimp offers significantly more flexibility to combine criteria and build complex, multi-faceted segments to deliver highly personalized, relevant messaging. Creating Segments in a Mailchimp List is a great way to filter out your audience list based on similar data to then send emails, postcards, or create Facebook. Find answers to your questions and contact our team. 2. Moosend – Best For Effortless Campaign Creation. While they were impressed with how quickly customers started purchasing, Stacie says she used. MailChimp is a highly popular and user-friendly email marketing platform that is widely used by businesses and organizations to create and manage email campaigns, newsletters, and marketing automation. Bulletin alternatives are mainly Email Marketing Services but may also be CRM Systems or SEO Tools. When it comes to their event-based segmentation, Mailchimp doesn’t support segmentation by the number of times an event was completed. Mailchimp Free vs Paid. Hyper-segmenting for a. Before learning how to use Mailchimp to send email blasts or drip campaigns, you’ll need to learn how to build an “Audience” (aka contact list). Beehiiv is a new competitor with incredible features. If some, but not all, of the selected contacts share a tag, we’ll display a minus symbol (-). The verdict. This feature can be built using purchase history, website. , customer type, ZIP code, job title) is the most popular type of email list parsing by MailChimp customers. Email list segmentation isn’t just about demographic segmentation — it’s also about understanding your lead’s motivations at each step of the buyer journey. Speaking of percentages, my average open rate for emails that go to my whole list is about 25%, but when I send geographically targeted emails, the open rate is often higher than 50%. 31% higher open rate than non-segmented campaigns. g. . 6. Cost per acquisition (CPA) is a marketing success metric that can be calculated for a campaign, a digital marketing channel (such as email), or across all channels and tactics. Each of these platforms offer powerful. Click your account name in the lower left, then select the Integrations tab. To do this, go to Audience » Segments. Features. 31% more opens than senders who did not use segmentation. Source: Effects of List Segmentation on Email Marketing Stats. Try creating a segment for those who open less than 10% of your emails and experiment in a couple of ways—try sending more emails to get them involved, or fewer to avoid being annoying. You can segment your audience based on different conditions, including tags and online behavior. And on top of that, Mailchimp data will automatically fill in your marketing campaign tracker. Instead, you’ll need to create a single list to get the most out of the service. Drip – Best email marketing automation tool. MailChimp looked at the results of about 2,000 users who sent approximately 11,000 segmented campaigns to nearly 9 million recipients. Moosend also easily segments your contacts into specific lists based on a wide range of criteria for more targeted campaigns. 5. SendFox. Our crowd-sourced lists contains more than 25 apps similar to Atomic List Manager for Web-based, SaaS, Windows, Linux and more. Design your emails. The app includes a landing page builder, customer journey mapping, list segmentation, retargeting ads, and even A/B testing—all in its free plan. While you may get good engagement for the first couple of blasts, people will soon get tired of your emails. Bonus: WPBeginner users can use our Constant Contact coupon code and get 20% off. you can’t eat it all, you need to. Experts expect that number to grow as high as 4. For example, if you were to segment your audience based on their zip code, you would be using the geographic variable. It comes with advanced features, such as list segmentation, automation, and advanced reporting that allow users to run targeted campaigns. Landing Page Builder. Limited list segmentation: Users can only create up to five active lists and 1,000 static. New Subscribers. Why Email Segmentation Matters For Campaigns. Adding to its appeal, the software lets you set up marketing automations and SMS marketing without hassle. Email marketing keeps bringing the highest return on investment of all online channels. We also happen to have a whole lot of experience with email marketing, list segmentation, MailChimp, Shopify, and of course Klaviyo. For example, you can build list-based email segmentation in MailChimp and split your contacts into various lists based on what they have in common. Campaign Manager. 5/5. SmartrMail goes beyond just segmenting based on opens and clicks and allows you to segment based on a range of ecommerce relevant factors including:In MailChimp, a list is the top-level way to organize your subscribers while a group is a way to refine that list into smaller pieces. Mailchimp reported that. HubSpot – Best for automated email marketing. Overall rating: 4. If you have a large list, Mailchimp configures the test so that 50% of your. When selecting who to send the campaign click the audience that is synced with Ticketsolve and then expand the Segment or Tag dropdown. Targeted messages to groups within your lists make campaigns more effective. The last on our list of Mailchimp alternatives is Moosend. . More sales (duh!) Better segmentation leads to better personalization which leads to higher conversion rates. Make a schedule. The app includes a landing page builder, customer journey mapping, list segmentation, retargeting ads, and even A/B testing—all in its free plan. ActiveCampaign is a robust email automation platform that helps users manage their emailing lists with ease. Use Groups to Find Subscriber Preferences. MailChimp Alternatives and Service Details. Best for: Ecommerce, Agencies,. Table that shows the cost of Mailchimp's four pricing plans and the top features available in each: the free plan, the Essentials plan starting at $13 a month, the Standard plan starting at $20 a month, and the Premium plan starting at $350 a month. Streamline your marketing planning and consolidate multichannel touchpoints into a single campaign view. The Mailchimp address list tool allows you to easily sort and. Both Moosend and Mailchimp offer a number of similar features such as A/B testing, advanced list segmentation, automation capability, and drag-n-drop editor. It is an email marketing software that helps you build smart email campaigns to drive revenue. CJB only available on paid plans. Go to the appropriate list. 32% higher than non-segmented campaigns. With the integration, it makes very easy to create list segmentation in MailChimp with synchronized Salesforce lead and contact records. MailerLite is a top-rated email marketing software that caters to small to medium-sized businesses. ZeroBounce is an email verification tool that ensures your email deliverability, especially when you send high-volume emails. See what all of our email marketing tools can do for you. io. Segmentation is all about organizing your mailing list based on who your subscribers are, so that you can create more targeted campaigns. The best Atomic List Manager alternatives are Mailchimp, Brevo (Formerly Sendinblue) and MailerLite. Overall, customer segmentation is a strategy that focuses on dividing customers and prospects into different categories. Set your display timing. You’ll find many options for creating free online surveys offered by various providers. The platform offers three hubs of features — the “Marketing Platform”, the “Website & Commerce”, and the. MailerLite: Best for. MailerLite. But if you don't need as many options to find the contacts you're. Mailchimp integration lets easier segmentation of the client database by particular interests or criteria. E-commerce Segmentation: Mailchimp integrates with Shopify to provide e-commerce segmentation options such as product recommendations, purchase history, and more. For sophisticated segmentation, Mailchimp is the clear winner. On average, Mailchimp typically takes 1 minute to 3 hours to send emails. The main difference between Mailchimp contacts and subscribers lies in their engagement level. Just how effective is email list segmentation? Mailchimp, one of the best email marketing software providers, found that segmented email campaigns had a 100. How to segment your email list in Mailchimp based on geolocation: Log into your Mailchimp account; Go to the. 25% higher) and conversion rates (e. Number: Contacts can provide number-based responses, such as age or ID number. If you’re a small or medium-sized business just getting started with marketing segmentation and automation, MailChimp is likely your best bet. Since 2001, integrated marketing platform Mailchimp has been a trusted choice for creating winning email marketing campaigns. What they filled in for a survey or poll. more robust reporting and automation), Constant Contact's simplicity makes the product easier to use for many users. Click to create a “New Segment”. • Email Templates: Mailchimp offers a range of customizable email templates to help you create professional-looking emails quickly and easily. The Best Email Marketing Software of 2023. You could use automation report data, email domain, and campaign activity to create segments. 5. It uses a wide range of variables to facilitate the segmentation process. Make sure that your emails are sent to those who care the most with this handy guide. Segmentation is just one of the tools in Amanda’s arsenal to promote Hayknife via email. use list segmentation to send targeted emails, and track your performance with digestible analytics. For example, you can build list-based email segmentation in MailChimp and split your contacts into various lists based on what they have in common. Side note: If you’re planning to migrate from Mailchimp to Omnisend, use Omnisend’s Mailchimp Migration tool to easily move your data between the two platforms. Best for: Small businesses who manage events. Customer Email Lists from Ticketsolve are saved in Mailchimp as a Tag. AWeber – Best AI powered email marketing platform. The MailChimp & Shopify Integration is dead - but there's a better solution. Ready to grow your business? Get started with a free plan. Find out which automated e-mail marketing app can help you boost sales and get more repeat customers. For sophisticated segmentation, Mailchimp is the clear winner. Review. We synced the profiles from our legacy Mailchimp instance to both Klaviyo instances. Hence, if you aren’t convinced to use Mailchimp and want better solutions that fit your need, here’s a list of the 11 best Mailchimp alternatives and competitors. By segmenting your audience, you can send personalized emails that resonate with each segment, driving engagement and conversions. I also talk about what segments are and how you can use them to organize your Mailchimp list. Mailchimp was designed with one-off email blasts in mind, and even though they added segmentation features later on, these never truly reached the level running a Shopify store requires. Mailchimp reports that emails sent to segmented lists get an almost 15% increase in click rate. But what I want to do it to make sure that any contacts that are positively identified as US or Canada-based are activated in the US list and all others in the UK list. Hustle has a free version at WordPress. While Klaviyo's free plan is limited to 250 contacts, Mailchimp's free subscription allows up to 500. This means that if you invest $1 in your email marketing activities, you’ll get, on average, $38 in return. The timeframe can vary based on factors like list size, segmentation complexity, and server load. Hey there! Free trials are available for Standard and Essentials plans. List segmentation gives marketers the ability to send emails containing tailored offers, product recommendations, and much, much more. 4. Mailchimp offers a free plan that includes up to 500 subscribers and 1000 emails per month. This is a full-featured email marketing platform offering a range of tools to help you create, send, and optimize your email. merry experience! Here’s an important caveat for holiday email marketing…. The value of new subscribers depends on a variety of factors, including industry, type of list, and engagement. All other data on the audience dashboard is measured over the life of your. These include block-based, drag-and-drop. HubSpot lists are always up-to-date because they’re powered by your CRM data. Mailchimp reported that segmented campaigns saw a 14. Beehiiv is a new competitor with incredible features. Segmentation by Merge Field Segmentation by merge field (e. You could use automation report data, email domain, and campaign activity to create segments. And while Constant Contact offers contact list management features and email list segmentation, Mailchimp gives all users—even those with Free accounts—access to a larger selection of Marketing CRM tools at no additional cost. There are three basic ways to build an audience on Mailchimp: importing a contact list, manually adding contacts, and adding contacts. Omnisend. Limited list segmentation: Users can only create up to five active. Finding the Segment (Tag) in Mailchimp. And, although customer satisfaction is important, email list segmentation gives the marketer what. Mailchimp; EmailOctopus; Campaign Monitor; 1. Segmentation. 79% higher clicks than non-segmented. Following is the step-by-step guide to doing audience segmentation: 1. Your email marketing schedule will depend on your industry, the types of content you send (content marketing strategy), and your sending frequency. This article focuses on common segmentation combinations for email and transactional contacts. Michal Drozdzal. An approachable editor that includes helpful tips and best practices along the way makes Mailchimp an accessible option for both new and experienced email marketers. Why Use Mailchimp instead of iContact. Every penny and cent counts when you’re a nonprofit. Mailchimp provides impressive social media management, given that most people only associate email marketing with them. This can help make campaigns more effective. Mailchimp offers several segmentation conditions. For example, MailChimp applies a star rating to contacts based on their engagement including opens and clicks. Mailchimp is easy to use and suitable for small businesses, whereas ActiveCampaign is robust and best suited for growing enterprises and experienced marketers. #2) HubSpot – Best MailChimp. When should you use Groups, Tags and Segments in Mailchimp? Get to know the difference here and get better email marketing results. They strive to help you figure out how to get more people to open your emails, click-through to your site’s content, and purchase your products. Segments in MailChimp are 1 of 3 ways to segment and organize your contacts. Tip: Create signup forms with the user experience in mind. Step 2: Add Segments in Mailchimp. Mailchimp is one of the most popular email marketing tools in the world, with a wide selection of plans and pricing that is accessible for any organization. HubSpot — Better for customer support. Our email marketing platform makes it easy for marketers in any type of business to send professional, engaging marketing emails.